Guest post by Brent Zahradnik.
In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.
Social proof can help create trust and boost your business growth in 2022. Here are five ways to effectively utilize it.
Create a Community of Advocates
Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. They’ll recommend you because they honestly believe you are the best business for the job.