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How to Make Your Website “The Answer” in ChatGPT Queries

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How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers.

How to optimize your website for ChatGPT and AI search

Image credit: Pavel Danilyuk on Pexels

In a recent post here on how AI search will impact SEO, popular speaker Chris Penn offers some helpful insights. But to go a level deeper, why not consult the (presumably) top expert in this area: ChatGPT itself?

Here’s a look at nine ways to optimize to optimize your website for AI-assisted searches per (human-edited) ChatGPT recommendations, along with additional (human) commentary.
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Eight Fascinating Facts About B2B Social Media Marketing for 2023

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You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? What the biggest missed opportunity is for B2B marketers? How your social media marketing budget stacks up to your peers and competitors?

2022 State of B2B social media marketing report from Onalytica and IFYou can find the answers to those questions and many more in the just-released research report from Onalytica and Immediate Future, the 2022 State of B2B Social Media Marketing Industry.

Though the entire 25-page report is worth a read, here’s a much shorter look at a few of the most important—and surprising—findings from the study.
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Five Social Proof Best Practices for 2022

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Guest post by Brent Zahradnik.

In B2B marketing, trust and credibility play an even more important role than in B2C. Your sales prospects need assurance that your company is an established, reliable, and honest partner with whom they can establish a transparent relationship.

Social proof builds trust

Image credit: Thirdman on Pexels

Social proof can help create trust and boost your business growth in 2022. Here are five ways to effectively utilize it.

Create a Community of Advocates

Social proof is more than reviews and testimonials. It’s about fostering a community of satisfied clients who will recommend you without feeling like they need to get something out of it. They’ll recommend you because they honestly believe you are the best business for the job.

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Five Advanced Strategies for Improving Your B2B Website SEO

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Guest post by Dylan Berger.

Regardless of your sector, search engine optimization (SEO) efforts are incredibly valuable, as organic search traffic typically converts at much higher levels than visits from other sources. B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online.

Advanced B2B SEO tactics

Image credit: Andrea Piacquadio on Pexels

That makes SEO one of the top areas of investment for B2B marketing teams.  However, B2B SEO is a different animal from consumer-focused strategies.

The technical side of SEO is pretty much the same between B2B and B2C, but the audiences behave differently.

Consequently, elements such as page load speed and keeping your site clean from broken links and 404 errors are important regardless, but factors like content strategy will differ. With that in mind, here are five beyond-the-basics strategies for improving your B2B SEO efforts.
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The Power of Repurposing Content: How to Do It Right (+Examples)

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Guest post by Natasha Lane.

Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount you need to spend to hire a content writer, it becomes clear that repurposing something you’ve already created can be the most cost-effective route to take.

Tips for repurposing content for content marketing

Image credit: Olena Sergienko on Unsplash

Here are five ways to get content repurposing right.

Branch out to a New Promotion Channel

The first way you can capitalize on the benefits of repurposing content is to build up access to a new promotion channel.

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on:

  • YouTube via video
  • a podcasting hub like Spotify or Apple Music by turning it into audio
  • social media channels as snippet-sized bites of information

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