Guest post by Ronita Mohan.
Content marketing has become pretty much…just marketing. Anything you publish online is content. Anything you mail out is content. The information you deliver at live events is content.
But the combination of information (text) overload, shorter attention spans, and greater use of mobile devices has led marketers to turn to visual content to make an impact on their audience.
One of the most common forms of visual content used by marketers are infographics. Some might even say that infographics are too common—to the point they’ve been good-naturedly mocked by infographics about infographics So are they even effective anymore?