Guest post by Ian Loew.
Building a website for a B2B business is much different from designing a B2C site. One of the most critical differences is that B2B websites are designed for longer sales cycles.
They also need to address the needs and concerns of multiple members of a buying team, rather than appealing to an individual. Tactics that work for B2C won’t necessarily work for B2B sites because of these differences.
Your site will almost certainly be one of many websites your prospects will visit as they look for a product or service that offers the most value. Your website should stand out from your competition by showing site visitors that your business is competent, reliable, helpful, knowledgeable, and current. Here are six B2B website design best practices that are important to know about.