Social media marketing is sometimes viewed as Facebook—and then there’s the other guys.
But like detectives Gamble and Hoitz, the “other guys” of social networks may be more effective even if less flashy. (The analogy is not to suggest any of those networks approach Will Ferrell levels of awkwardness.)
As noted in a previous post here on social networking statistics, Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. And the image-focused social network has done a better job than even Facebook of continuing to attract millennial and Gen Z users.
LinkedIn now boasts 500 million users, with half active daily. It’s the best site for reaching professionals: 44% of users earn more than $75,000 per year. Though only about 13% of millennials are members currently, that figure is growing as more enter the post-college workforce and advance in their careers.