Guest post by Andy Beohar.
Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?
Inbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!
Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]