Marketing yourself can be just as important as marketing your business. As the owner of your business, you are the face of your company. By making yourself a key part of your brand, you can build a human connection with your customers. After all, in most cases, consumers don’t put their trust in products–they put their trust in people.
Dress to impress
From the shape of your product to the look of your website, visuals are vital for making the right impression. Your personal appearance is an important part of your visual brand. One way in which you can win people over with your appearance is to dress the part.