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A High-Tech Future for Ecommerce

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By David Gutierrez.

Ecommerce just keeps growing bigger and bigger. What began with a few companies in the 1990s has exploded into a worldwide phenomenon. And yet, even after massive growth in online shopping, it still accounts for a bit less than 10 percent of total retail sales in the U.S.

The high-tech future of ecommerceDespite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. But in this rapidly changing industry, it can be challenging to stay ahead of the game. Innovations are continually expanding the envelope of what’s possible. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon. Here’s how to make sure your company is in the driver’s seat rather than just along for the ride.

Expedited Checkout

Amazon was the first company to pioneer the idea of one-click checkout. For a long time, they’ve had a monopoly on this technology. Now, other ecommerce providers are developing this for themselves. Why is one-click checkout so important? [Read more…]

Five Situations Where Marketers Should NOT Use Automation

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Guest post by Godwin Adoga.

Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. You could have spare time for lunch breaks, hangout runs and whatever you love doing once your tasks are handled by a machine.

When to avoid marketing automation

Image credit: untitled exhibitions on Flickr

Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day.

However, the problem with getting bots to do something is that sometimes they handle things the wrong way. And it can get very, very messy.

When you’re weighing your options to know whether if automation is the solution, think clearly and objectively. You might be saving yourself time and cash in the short term while hurting your brand in the long run.

[Read more…]

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Revised February 17, 2017

After writing 60+ additional blog posts since October, I find these lessons even more important today than back then. 

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.

lessons learned from writing 1000 blog posts(For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 440+560=1,000. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.)

Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts.
[Read more…]

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Guest post by Andy Beohar.

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?

Inbound marketing infographicInbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!

Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]

What Exactly Do You Do?

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“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event.

A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

The Web Presence Optimization Model - WPO

(click to enlarge)

I guess that’s because I’ve always wanted this blog to be about you, the reader, and your need for digital marketing information and guidance. Not a place for me to “sell.”

But I probably should answer that question, and this is particularly good time to do so, as a small agency I do a fair amount of work with recently lost a sizable client–not unhappy by any means, we just helped make them so successful they were acquired by a larger industry player. It happens.

So—I’m a digital marketing consultant who helps B2B clients improve their online visibility and business results through SEO, search and social advertising, content marketing, and social media. All components of the web presence optimization (WPO) model: content strategy and development, optimization and promotion, and actionable analytics.

A few quick notes regarding the client mentioned above: prior to the acquisition, the company’s total website traffic had increased on a year-over-year basis for 11 straight months. Monthly pageviews rose 80% over than time period, and monthly white paper downloads 50%. A weekly industry news roundup I introduced on their blog helped double visits to the “news” category on the company blog in less than a year.

So—if your business could use help in these areas, or you know of someone who could, let’s connect on Twitter, LinkedIn, or email (tomATtompick.com).

And thanks as always for reading the Webbiquity blog. So, what exactly do you do?

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