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The B2B Marketing Blog

The Future of B2B eCommerce Marketing Trends

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Guest post by Nina Petrov.

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today.

Future B2B ecommerce marketing trends

Image credit: John Schnobrich on Unsplash

According to Shopify, “Revenue from online B2C transactions in the US reached $875 billion in 2022. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. Today, B2B sales prospects turn to the Internet not just for product research but also purchasing.

This post details four predictions for key B2B eCommerce marketing trends in 2023.
[Read more…]

A High-Tech Future for Ecommerce

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By David Gutierrez.

Ecommerce just keeps growing bigger and bigger. What began with a few companies in the 1990s has exploded into a worldwide phenomenon. And yet, even after massive growth in online shopping, it still accounts for a bit less than 10 percent of total retail sales in the U.S.

The high-tech future of ecommerceDespite Amazon, the future is exceptionally bright for brands capable of harnessing the power of ecommerce. But in this rapidly changing industry, it can be challenging to stay ahead of the game. Innovations are continually expanding the envelope of what’s possible. In other words, there’s a high-tech (or perhaps an even higher-tech) future for ecommerce on the horizon. Here’s how to make sure your company is in the driver’s seat rather than just along for the ride.

Expedited Checkout

Amazon was the first company to pioneer the idea of one-click checkout. For a long time, they’ve had a monopoly on this technology. Now, other ecommerce providers are developing this for themselves. Why is one-click checkout so important? [Read more…]

Five Situations Where Marketers Should NOT Use Automation

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Guest post by Godwin Adoga.

Automation has been a big win for small and large businesses alike. Any one of us can think of many things we’d rather do instead of laboring over repetitive tasks that a computer could easily take care of. You could have spare time for lunch breaks, hangout runs and whatever you love doing once your tasks are handled by a machine.

When to avoid marketing automation

Image credit: untitled exhibitions on Flickr

Automating means your business can continue to convert and nurture visitors to leads, and leads to opportunities, at any hour of the day.

However, the problem with getting bots to do something is that sometimes they handle things the wrong way. And it can get very, very messy.

When you’re weighing your options to know whether if automation is the solution, think clearly and objectively. You might be saving yourself time and cash in the short term while hurting your brand in the long run.

[Read more…]

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

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Revised February 17, 2017

After writing 60+ additional blog posts since October, I find these lessons even more important today than back then. 

In Taekwondo, students are taught they must perform each kick at least 1,000 times before they can safely say they have learned the kick perfectly.

I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things.

lessons learned from writing 1000 blog posts(For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. Hence, 440+560=1,000. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.)

Here are a dozen things I’ve learned and observations I’ve drawn from writing 1,000 blog posts.
[Read more…]

What is Inbound Marketing? The Idiot’s Guide [Infographic]

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Guest post by Andy Beohar.

Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off. But you may be wondering, why exactly have inbound practices become so dominant in marketing? And how can you apply them to your own business?

Inbound marketing infographicInbound marketing is so important because it so effectively appeals to prospective customers. Based on generic advertisements to the masses, outbound marketing practices are widely seen as intrusive. But inbound marketing is much more unique—for starters, it can be tailored to meet the needs of specific users with content that they want to see. Second, by optimizing your online presence, your business will appear to shoppers who are specifically looking to buy the product you offer. Talk about fish in a barrel!

Yet, while inbound marketing is essential to the success of most businesses, the application of its best practices can be a bit daunting. [Read more…]

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