Guest post by David Gutierrez.
As online marketing becomes more about storytelling, video content has a crucial role to play. Video can add drama, comedy, poignancy and other aspects to a message that is challenging to convey in other content formats. From simple animation to Hollywood-budget efforts, if a video isn’t part of your message, you could be missing out.
You need to tell a story.
Products transform to superheroes; they can become an essential gadget, while even the most mundane service can save someone’s bacon in a crisis. Many online marketing stories try to weave a little fantasy into people’s lives, and the interactive power of the web makes people want to be more involved.
People are no longer interested in looking at a product or seeing what it does. Instead, we are accustomed to being told a story, according to the storytelling animators from Spiel. Either in live or animated form, brands and creators should strive to embed their product or service in a story where it can play a key role.