Guest post by Michael Collins.
We’re reinventing everything these days. It’s kind of the nature of not just business but the world. Everything we knew yesterday is outmoded today. And who knows what tomorrow will show us? In a constant, quickening cycle of transformation and disruption in technology and business, marketing is forced to be as nimble and inventive as the products, ideas, and brands it serves.
We’ve all heard the saying, “Change is the only constant in life.” It originates from the Greek philosopher Heraclitus, whose writings share the common theme that the nature of life itself is flux, and resisting this natural flow is to our own detriment.
Change is constant. Change is difficult. And typically, the better and faster our response to it, the more successful we are. Nowhere is this more true than in the business world, where there are countless examples of the disruptors and the disrupted.