Guest post by Alex Capozzolo.
When you dig into what works today in SEO, you’ll quickly discover that it’s not just about peppering your content with keywords and LSI terms, then waiting for the magic to happen. Search engines long ago adapted, forcing us to do the same.
Gone are the SEO days when you can write the longest post about a topic and rank (unless the query is completely unfulfilled) — though on-page SEO factors certainly still matter.
Backlinks can get you decently far in SEO still today, yet search engines keep asking for more to keep a website ranked well in its niche or market segment.
Here’s an exploration of four undeniable reasons why topical authority works wonders in SEO.