CoSchedule, a top content planning and research tool vendor, just released its State of Marketing Strategy Report 2017, based on a survey of nearly 1,600 marketing professionals. Many of the findings were enlightening through not terribly surprising. But a few stood out as…unexpected.
- Document their marketing strategy and processes: Marketing teams that document their strategy are six times more likely to report success than those who don’t, and those who document processes are five times more likely to say they’re successful.
- Set goals: Marketers who set goals are five times more likely to call themselves successful than non-goal-setters, and 81% say they achieve their goals as well.
- Conduct audience research: Successful marketers are three times more likely than their less successful counterparts to say they do audience research at least once per quarter.