Guest post by Samantha Waites.
An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.
Here are six ways revenue marketing can positively impact your business.
1. Know Your Audience
Strategic revenue marketing can help you learn more about your customers and get to know them better. Understanding your target market is why revenue marketing metrics are important. The marketing strategy you create must be based on the problem you’re trying to solve. You can develop a detailed buyer persona to map out what people need at different points in the buying process.