B2B Marketing Blog | Webbiquity

The B2B Marketing Blog

The Ripple Effect: How Payment Delays Disrupt Business From The Inside Out

by Leave a Comment

Contributed post.

Payment delays often start small, like a client missing a due date or requesting extended terms. But these delays can snowball into broader disruptions that affect far more than your cash flow. Businesses rely on steady income to cover operating costs, pay employees, invest in growth, and meet their own obligations.

The ripple of effect of client payment delays

Image credit: Microsoft Stock Images

When that consistency falters, it puts pressure on every aspect of the organization.

Cash Flow Tension Impacts Daily Decisions

Unpaid invoices can quickly restrict your ability to operate efficiently. Without timely revenue, even routine expenses such as payroll, rent, and inventory restocking become difficult to manage. [Read more…]

Five Ways to Avoid Scaling Your B2B Business Too Quickly

by

Guest post by Alex Daintith.

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

How to avoid scaling B2B business too quickly

Image credit: Scott Webb on Pexels

The key to success, of course, is to ensure steady, sustainable growth that can keep up with the demands of the industry — though that’s easier said than done. Through careful planning and prudent decision-making — taking into account market conditions, customer needs, and the company’s own limitations — B2B businesses can scale effectively, ensuring their growth is managed properly and avoiding the pitfalls of scaling up too rapidly.

This post details the telltale signs your business might be scaling at an unsustainable pace, and provides five expert tips for avoiding this all-too-common situation.
[Read more…]

How to Save Money and Finance Your Cash-Strapped Tech Startup 

by

Contributed post.

Every business aims to keep its cash flow positive to survive and grow. How does a startup business get through tough times, when cash flow is negative? The answer is in proper cash flow management.

How to manage cash flow for a tech startup

Image credit: nattanan23 on Pixabay

Here are five ways to manage your cash flow and finance your cash-strapped business.

What to Do If Your Business Has a Cash Flow Deficit

Being cash-strapped simply means having cash inflow that doesn’t meet the obligations of cash outflows. It’s inevitable in the early stages of any company, but the goal is to minimize the time your business is operating with negative cash flow, and conserve cash as effectively as possible until significant revenue starts coming in.

[Read more…]

Six Ways Effective Revenue Marketing Can Change Your Business

by

Guest post by Samantha Waites.

An effective marketing strategy and sales business plan are essential to drive growth. Revenue marketing tries to close the gaps between sales and marketing by combining closed-loop data feedback and automation to ensure no money is wasted.

How revenue marketing fuels growth

Image credit: Austin Distel on Unsplash

Here are six ways revenue marketing can positively impact your business.

1. Know Your Audience

Strategic revenue marketing can help you learn more about your customers and get to know them better. Understanding your target market is why revenue marketing metrics are important. The marketing strategy you create must be based on the problem you’re trying to solve. You can develop a detailed buyer persona to map out what people need at different points in the buying process.

[Read more…]

Financing Your Cash-Strapped Business – A Guide for Tech Entrepreneurs

by

Guest post by Mathew Jade.

Running a small business has more than its fair share of risks. Clients can be late in paying. Competition is fierce, and as more and more people start their own businesses or try to make few extra dollars in the gig economy, it just gets tougher.

Options for financing your startup or small businessYou can hit a surprise slowdown in business due to holidays, sudden shift in economic trends or expectations, changes in government policy, the loss of a large customer, or any of a hundred different reasons. Sometimes, deals you expect to close instead evaporate. You may need to spend effort and resources on business development activities with a highly uncertain return.

Cash flow is frequently one of the major problems for small to midsized businesses. Businesses may need fast cash in order to take advantage of an opportunity or simply to fund growth ahead of revenue.

[Read more…]

Recent Posts

Categories