Guest post by Bibi Lauri Raven.

Email marketing campaigns are one of the most cost-effective marketing tactics, if done correctly. Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business.

Staying out of the spam folder is just the first step in getting your customers, the loyal as well as the new, to engage with your content and lead to communication or sale.

One of the best ways to keep your messages out of the automated spam folders of web-based emails is to keep customers engaging with your emails.

Follow these steps to create appealing emails that customers and clients won’t ignore, delete, or flag.
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