Guest post by Apoorv Bhatnagar. Revised April 25, 2022.
B2B customers have come to expect the same type and level of personalization as B2C customers. Consequently, businesses must personalize interactions across channels to form a rich, cohesive experience for B2B customers.
Here are ten tips to help ensure a smooth transition from single or multichannel marketing to an unforgettable omnichannel marketing campaign.
Ensure Buy-In Across Departments for Your Omnichannel B2B Marketing Initiative
The biggest key to success for any business initiative is team buy-in. Omnichannel B2B marketing experiences will require an “all hands on deck” approach from each department; without buy-in, your organization will struggle to deploy this new measure.