Guest post by Kas Andz.
Business professionals tend to get worn down by the incessant flood of emails, automated messages, targeted ads, and the coldness of digital communication. Sending handwritten letters instead breaks the robotic monotony and makes business communication more personable.
Transactions using handwritten letters in business-to-business (B2B) communications makes proposals more noticeable and friendlier, and thus more likely to succeed. It is a wise strategy to include handwritten letters in B2B marketing alongside digital tools.
The Nitty Gritty
B2B marketing today of course requires efficiency and speed; hence the need for electronic tools and automated systems employed to publish information and execute transactions. It’s a highly competitive arena where optimization is money.