Revised August 10, 2022
Revised October 16, 2019
Revised August 7, 2019
So much of marketing relies on trying to get inside the minds of buyers: what are they looking for? What content will be most valuable and compelling to them? Why they choose a particular path through a website, or leave at a certain critical point?
There’s no better way to know what customers and website visitors are thinking than to just ask them. That’s what these tools are designed to do. Create various types of surveys; schedule them, email them, or have them appear based on triggering actions (e.g. visiting a certain page, exit intent). Collect data and analyze results. Determine what your website visitors are looking for, why they aren’t converting, and which website design changes may be most impactful. Measure customer satisfaction, loyalty, and advocacy.
Survey tools can be valuable in both the pre-CRM stage (asking questions of unknown website visitors to help with content, messaging, and design) and post-CRM phase (customer and prospect research). These four online survey tools offer a range of research capabilities, from single-question pop-up surveys to enterprise-grade NPS and CRO analysis.
Google Review Count: 260
Create, send, and analyze results from online surveys for customer satisfaction, employee engagement, event planning, education/training, or market research purposes.
Sample review: “Want to find out what your customers themselves think? This solution comes with a variety of premade surveys that you can use to find out what your customers think of your business, your ideas, and general thoughts on the niche!” — StoreYa Blog
Pricing: four levels from free to $85 per month per user
Showcase reviews: StoreYa Blog
Google Review Count: 220
Find out what your website visitors are really doing and really thinking. Qeryz survey tools support branching logic; multiple response type including radio buttons, checkboxes, and qualitative; mobile surveys; and auto-redirect on answers for scheduled, NPS and exit surveys. Integrates with Google Analytics.
Sample review: “For writing relevant content that people actually want to read, I use Qeryz. My SEO strategy is very content-centric so writing stuff that people want to read is critical for me.” — Robbie Richards
Pricing: $15/$30/$79 per month
Showcase reviews: Robbie Richards
Google Review Count: 170
Website survey software that lets you lets you target questions to visitors anywhere on your website. Includes skip logic, targeted questions, NPS support, and exit surveys. Integrates with CRM and marketing automation systems.
Sample review: “Want to get feedback on your blog? Use Qualaroo. A nice little popup will appear in the corner of the screen asking people to answer a couple of questions. Research is so important!” — RazorSocial
Pricing: $199/$499/$2,250 per month; enterprise pricing by quote
Showcase reviews: RazorSocial
Google Review Count: 57
Create simple, one-question surveys for immediate use.
Sample review: “If you don’t want to spend too much time creating a survey, and you only have a question or two, then this might be the tool for you. It’s very simple, and within a minute you’ll have a survey.” — StoreYa Blog
Showcase reviews: StoreYa Blog
Google Review Count: 120
A visually rich survey tool incorporating features like smiley ratings, incentive-for-response widgets, a quiz timer, reporting with data filters, respondent grouping for email surveys, and team collaboration capabilities.
Survey Anyplace recently released a new capability called ReportR, which allows you to generate a personalized PDF report for a respondent based on his or her answers to your questionnaire. Delivering a personalized PDF report after having asked a number of questions to your prospect can be a highly effective (yet rarely used) lead gen tactic.
Pricing: free; $29/$49 per month; enterprise pricing by quote
Google Review Count: 107
A complete set of customer and employee experience tools, including enterprise survey software, NPS measurement, offline surveys, 360 assessments for evaluating employee performance, a chatbot builder, and the ability to validate research results using a pre-screened and profiled audience using their online panel. Get detailed analytics, templates for creating professionally-designed surveys, embedded and recurring surveys, video surveys, and ability to accept payments.
Pricing: $99/$499 per month; enterprise pricing by quote
Google Review Count: 84
Feedier helps increase survey response by incorporating gamification and rewards into your research process: offer coupons, vouchers, downloadable premium content, Amazon eGifts, even money (via PayPal) to increase response rates. In addition to all the standard question types one would expect, Feedier also offers NPS score, slider, and other custom question types. Features also include detailed analytics, filters, and integration to other tools using Zapier.
Pricing: free; $59/$199 per month; enterprise pricing by quote
Google Review Count: 75
Use the drag-and-drop builder to quickly create surveys incorporating multiple question types (yes/no, multiple choice with single or multiple responses, freeform text, rating, ranking, drop-down list, slider, etc.), collect responses on any device, and analyze answers. Surveys are automatically mobile-optimized and can be delivered by email, through social networks, or embedded on websites.
Pricing: free or $25/$39/$89 per month
Google Review Count: 42
A customer satisfaction survey app that enables businesses to easily collect feedback from customers and employees using customer satisfaction (CSAT), customer effort score (CES), and net promoter score (NPS) surveys for actionable insights. Features include a WYSIWYG survey builder; 40+ question types; a collection of ready-to-use survey templates; question logic and branching; and support for multiple languages.
Pricing: $79/$169/$429 per month; enterprise pricing by quote
Google Review Count: 39
Remesh enables a live conversation with up to 1,000 people at the same time – whether they’re employees, customers, or constituents. Leveraging artificial intelligence (A.I.), Remesh delivers the depth of a focus group and the scale of a survey at the speed of real-time conversation.
Pricing: contact vendor
Google Review Count: 35
A simple but powerful form builder for surveys, feedback, polls, testimonials, and questionnaires. Configure display rules and triggers based on page visited, device, or other factors; style surveys to match your brand; create multiple question types; and view response graphs.
Pricing: $10/$35/$50 per month
Google Review Count: 31
Gotcha surveys show only one question per visit on set intervals, motivating your users to fill an entire survey without noticing it. Positive reinforcement is provided, and questions can be answered with one click. The tool also provides reporting of insights and trends, if-this-then-that workflow rules, and full customization of the widget.
Pricing: free or $28/$88 per month
This was the 20th post in the Best Online Business Tools series.
#20: The Four Best Online Survey Tools