Guest post by Aakanksha Gupta.
As a go-to-market (GTM) leader or growth strategist, you know the never-ending pressure to hit revenue targets. In most SaaS categories, competition is intense, and you’ll need a solid plan in order to achieve your revenue goals. You need to know where to invest your marketing dollars and efforts and monitor them consistently.
Image credit: Austin Distel on Unsplash
For SaaS businesses, particularly in B2B SaaS, planning starts with focusing on key metrics. The right SaaS metrics give you visibility into potential problems before they cause you to miss key targets.
This blog post will guide you through five essential GTM metrics for SaaS companies, explaining why they’re vital and how to leverage them to build a solid plan.
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