Guest post by Kayleigh Alexandra.
Ever since factory automation became commonplace, other business functions have embraced it as well. Automation removes laborious tasks from your workload and frees up your time to work on higher-level issues. Widespread Internet adoption introduced the concept of digital automation.
Automation has become standard practice in B2C ecommerce. Online sellers automate their marketing emails, pricing, restocking, even their PPC advertising. But automation is just as useful in the world of B2B sales. Here’s why, and four ways to apply automation to improve the sales process.
High-value targets require careful personalization
It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue.