Guest post by Marina Turea.
Business to business (B2B) marketing differs from consumer (B2C) marketing in several important ways. B2B marketing requires a unique, sometimes unusual, approach to effectively target buying groups within companies.
It forces out-of-the-box creativity that draws attention and makes you stand out from all the other pitches. But what can you do to make your pitch cut through the clutter and connect with today’s hard-to-reach business buyers? Here are five strategies to make your brand stand out.
B2B marketing strategies too often involve “writing by committee” that waters down any personality involved to the point where bland corporate-speak produces a pitch that falls flat. This doesn’t mean you should be needlessly edgy to get your point across, either. But a little bit quirky is good.