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SEO Tool Bake-Off: Serpstat vs. SEMrush

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Sponsored post.

There lots of SEO tool suites available to help marketing and SEO pros more effectively manage their search optimization efforts and analyze competitors.

SEO tools - Serpstat vs SEMrushBut two of the most popular SEO tools are Serpstat and SEMRush. Although at first glance the tools offer similar features, on closer inspection it’s clear there are crucial differences which could impact both your search campaign and your wallet.

Here’s a comparison and analysis of the important features of both Serpstat and SEMrush.
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The 15 Best Special-Purpose SEO Tools

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Revised April 20, 2023
Revised February 9, 2022
Revised February 24, 2021
Revised July 22, 2020

Given the importance of search engine optimization—organic search remains the top source of traffic for most B2B websites—t’s vital to use the right tools to help with various aspects of optimization, for any size website.

Previous posts in this series have covered tools for specific SEO functions including content ideation, keyword research, and rank tracking.

Best special--purpose SEO tools - technical audits, broken link checking, video SEOThis post reviews more than a dozen special-purpose SEO tools for functions like finding HTML errors, checking for broken links, performing technical SEO analyses, optimizing video content, checking page-load speed, and more.

1) Google Search Console
Google Review Count: 600

A basic but essential SEO tool—check for HTML errors (such as duplicate title tags), search keywords driving traffic to your site from Google, crawl errors, manual actions, and security issues.

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