LinkedIn is, of course and unquestionably, the Tom Brady of social media platforms for B2B marketing. But in B2B social media as with NFL quarterbacks, the interesting battle is for second place.
For the past decade, Twitter has (most often) been ranked as #2. Is that still the case? And if it is, can Twitter hold onto that spot?
On the plus side for the platform, most sources still rank Twitter as the second-best social network for B2B marketers:
- MTC notes that while LinkedIn “makes up over half of all social traffic to B2B websites and blogs,” Twitter is “a melting pot for the voices and opinions of industry thought-leaders, experts and advocates, often with huge followings and well-established communities.”
- Khoros acknowledges that “80% of leads sourced through social media for B2B marketers come from LinkedIn,” but contends “Although the use of Twitter is down 8% since 2014,7 it still ranks second in the list of top social media platforms. Marketing leaders and their CEOs understand that it’s an efficient and effective way to get out their message.”