Guest post from Venkat Nagaswamy.

If ever a platform needed artificial intelligence (AI) and machine learning, it’s Google AdWords. This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM).

A lot of ground has already been covered about AdWords, from the jaw-droppingly godawful amounts of waste involved in most AdWords accounts to best practices to follow in mounting an effective AdWords campaign.

Being smart about AdWords is essential. If you’re not, then may we suggest a more efficient ad spend? [Read more…]