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The Founder Interview Series #34: Kris Eul, Kinetic

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Networking is challenging even in “normal” times. Networking effectively online can be even more difficult. Fortunately, one Twin Cities startup has a plan to change that.

Kris Eul of Kinetic

Sending out cold emails or connection requests on LinkedIn is a hit-or-miss proposition. Will the other person answer—and if they do, will they be able to help? On those rare occasions when the stars align, both people can help each other.

What if there was a way to take a lot of the guesswork out of expanding your network, to consistently get connected with credible, experienced professionals who are able and willing to help with whatever you’re working on?

The founders of a Minneapolis-based networking platform asked those same questions, and developed an answer. Here’s the story of Kris Eul and Kinetic.
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Big Data: What It Is, Why We Need It, and How to Use It

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Guest post by Amanda Greenwood.

It’s been nearly a decade since interest in big data began taking off. Yet because the term is used in so many different contexts—from artificial intelligence (AI) applications to business intelligence to ecommerce to the Internet of Things (IoT)—there’s still a lot of confusion around it.

What is big dataTaking a step back, what exactly is “big data”? What can you do with it? And, most importantly, why do you need to know?

What is big data & where did it come from?

Stripped to its essence, big data is a volume of data so large that traditional data processing tools and methods such as Excel spreadsheets or text processors can’t handle it.

“The data is too big, moves too fast, or doesn’t fit the strictures of your database architectures. To gain value from this data, you must choose an alternative way to process it.” – Forbes

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10 Top AI-Based Tools for Marketing and Sales

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Revised April 3, 2024
Revised February 7, 2024
Revised August 10, 2023

There’s a lot of excitement and new technology developing around artificial intelligence (AI) and marketing. There is also a bit of nervousness and some dangerous myths. Here’s what you need to know, along with several tools that can help you enhance your marketing efforts with AI today.

Myth #1: AI is going to take my marketing job.

Best AI tools for marketersNot to worry. Though there is more concern today than there was a few years ago, it remains unlikely that AI, machine learning (ML), or a robot will take your marketing job.

It is likely that these technologies will continue to automate simple, repetitive tasks, even taking some roles in industries like food service. Even there, however, robots and AI are more likely to help out and work alongside humans than to replace them.

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The Founder Interview Series #28: Lonnie McRorey, Framework Science

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Outsourcing software development can provide several significant benefits. Unfortunately, it offers just as many ways to get burned. Is there a better model?

At its best, development outsourcing helps companies save money, complete projects faster, manage large one-off projects more effectively, and get access to hard-to-find talent.

Lonnie McRoreyBut only 61% of companies say they are “absolutely” or even “somewhat” satisfied with their outsourcing initiatives. And up to 15% of IT projects fail outright.

Why? The software outsourcing business model is designed to generate profit for stakeholders for each engineering resource or project fulfilled by engineering resources.

In order to stay competitive and provide a lower rate than typical engineers in the U.S., offshore outsourcing vendor engineering salaries are kept low so as to Framework Science logomaximize profit.

But this “humans as a commodity” business model generates uncertainty for low-paid software engineers. It causes high turnover rates and low-quality work (often swapping a senior-level resource for a junior one who has no idea of object-oriented programming or good code structure) and lack of project commitment. Feeling underpaid doesn’t motivate anyone to do a great job.

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How AI is Reshaping Email Marketing [Infographic]

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Guest post by Jess Andriani.

Technologies like big data, machine learning, business intelligence, and cognitive computing are made possible or practical by artificial intelligence (AI). One aspect of digital marketing where AI has been most helpful is in email, and businesses are recognizing this significance. By 2020, it is believed that more companies will be using AI for at least one of their sales processes.

How AI is reshaping email marketingAI has made email marketing more efficient in several different ways:

  1. Automated workflow: Many marketing automation platforms have used or are already using AI to optimize and execute processes.
  1. Subject and content optimization: With AI, elements in email marketing campaigns like subject lines, copy, and CTAs can be made more persuasive to drive consumer action.

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