Pay-per-click (PPC) advertising can be an incredibly effective method for driving qualified leads to your website. It’s highly targeted, so as long as businesses conduct extensive keyword research and integrate their strategy with SEO, they can see great results.
But who is making the greatest use of PPC ads, and which industries can benefit from them the most? PPC ads are used across consumer and B2B segments, and almost any business (except those with exclusive markets) can benefit from them to some extent, with a solid strategy.
However, there are specific industries where the use of PPC ads is rapidly growing, and you might be surprised. Here are three industries taking particular advantage of PPC ads right now.