Guest post by Eleanor Hecks.
Effective user experience (UX) design is just as important for B2B websites as it is for consumer businesses.
To move customers from awareness to conversion, B2B business sites must be designed with a clear information architecture; provide compelling messaging and details about products and services; and establish the company’s credibility.
This is why UX design is so important for B2B businesses. Here’s how these companies can leverage UX design to gain a competitive advantage.
The Importance of UX Design for B2B Businesses
When deciding on what product they want to buy to fulfill a need, new prospects and current clients must make several decisions. [Read more…]