Guest post by Vaibhav Kakkar.
A well-made video is like poetry in action. Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling.
Customers’ purchasing decisions can be significantly influenced by your video content. Persuasion and high-quality video production complement each other.
Videos are so popular that even Google loves them; they make up as much of 70% of the top 100 search result listings for some products and categories. Given the influence, value, and popularity of online video, it probably makes sense to prioritize video marketing as one of the anchoring techniques in your company’s overall marketing strategy.