B2B marketing teams have become highly proficient at producing content, whether for lead generation, brand awareness, or sales acceleration.
But sometimes that content misses the mark, and isn’t used by the sales team. And even when the content is relevant, effective, and up to date, it’s of no use if the sales team can’t find or access the right content at the moment they need it.
With a background in business and medical technology sales, Orrin Broberg understood the challenge well. The key to making sales professionals more successful was to make it easy for them to access the exact content they needed, at the moment of truth–when they were face to face with prospects.
Modus Sales Hub is sales enablement software that helps salespeople have better conversations with their prospects and customers, resulting in increased sales and customer engagement. The platform is a tool for sales professionals targeted at large enterprise manufacturing and medical device marketing and sales teams.