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IT Budgets and Tech Purchasing Trends for 2023

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With inflation at a 40-year high, soaring energy costs, and a plunging stock market, what’s the outlook for IT and B2B tech spending in 2023? The answers may surprise you.

Spiceworks Ziff Davis (SWZD) just released its 2023 State of IT research report. It’s a fascinating read, but tl;dr it clocks in at nearly 5,000 words(!).

SWZD 2023 State of IT reportPressed for time? Here are a few of the key highlights.

What, me worry? (Most) IT budgets set to rise.

Despite the fact “83% of companies are concerned about a recession in 2023” and are taking various steps to prepare (e.g., “reducing non-essential spending”—seriously, when do enterprises ever spend money on things that aren’t essential?), more than half of the companies surveyed plan to increase IT spending in the coming year, while just 6% anticipate cutting budgets.

[Read more…]

2022 Outlook is Upbeat for B2B Tech Marketers

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The 2022 IT spending forecast is bright for B2B technology marketers. 61% of companies expect higher revenue in the coming year. More than half (53%) expect their IT budgets to increase, while just 7% anticipate budget cuts.

2022 tech spending outlook is bright according to SWZD studyThose are among the findings from the 2022 State of IT report just released by Spiceworks Ziff Davis (SWZD). The conclusions are based on surveying more than 1,000 technology buyers in companies across North America and Europe.

The tech spending outlook for 2022 is even more optimistic than it was coming into 2020 (before the pandemic).

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What Will the Future of Remote Work Look Like? New Research

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Countless articles, unscientific LinkedIn polls, and blog posts have speculated about what the future of work will look like: how will in-the-office, hybrid, and remote work be mixed? A new research study provides the most accurate picture yet.

The Future of Remote Work, a new research study from Spiceworks Ziff Davis (SWZD), provides a detailed examination of trends and projections about work structure.

The future of remote work - research from SWZDThe data presented is based on a survey of more than 400 IT professionals who, as the study authors point out, “manage computer infrastructure and support the technology needs of their coworkers, a role that puts them in the position to know where and how the world will work in the future.”

Here are four key findings from the SWZD research.
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B2B Buying Trends for 2021: Latest Research

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2020 has been an “interesting” year for for B2B marketers and buyers alike, to say the least. But now that companies have adjusted their processes and plans, what does the outlook for 2021 look like? How have plans changed since the third quarter? Two recent research reports provide useful insights.

2021 B2B buying trends summaryFindings from Spiceworks Ziff Davis and Google generally indicate buyers have a cautious optimism about the year ahead, though the pandemic has clearly impacted both the level and type of technology investments businesses are planning for 2021.

Here are six of the most important findings about buying trends and plans for B2B marketers.
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How COVID-19 is Impacting B2B Technology Purchasing [Research]

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Most of us can (vaguely) remember life before COVID-19: business optimism and aggressive purchasing plans for 2020. Six months into the pandemic, how have IT buying plans and practices changed? Two recent research reports provide answers.

How COVID-19 has impacted IT spending plans in 2020The report COVID-19’s Impact on IT: Tech trends before, during and after the crisis from Spiceworks Ziff Davis (SWZD) details how the pandemic has altered the business technology landscape. For example:

  • In 2018, only 13% of employees worked remotely most of the time.
  • In 2019, “69% of businesses had video conferencing tools such as Zoom and WebEx, but only half used them frequently.”
  • At the beginning of 2020, a whopping 88% of companies expected their IT budgets to stay the same or grow this year.
  • Since the pandemic hit, 25% of businesses say they will spend less than planned on technology this year, and another 14% are unsure of how budgets will be affected.

The virus caught most enterprises off guard. [Read more…]

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