Guest post by Dylan Berger.
The pandemic sent millions of employees home to work in March of 2020, and in the two years since, remote jobs have become the new normal. The evolving work environment has especially impacted business-to-business (B2B) organizations, as in-person interactions are often pivotal to success.
So, what does the future of remote work mean for B2B companies? Here are four adjustments they can make to accommodate remote workers and remain competitive in this new era of business.
Establishing Trust and Rapport
Unsurprisingly, it’s more difficult for B2B salespeople to establish trust and rapport with their buyers through phone calls and videoconferences. Businesses must commit more resources to their virtual events to more closely emulate the in-person experience needed to make consistent sales. They should invest in creative tools and networking strategies for their customer service teams.