The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently.
LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier.
But what if they changed that pattern? What if B2B marketers treated LinkedIn a bit more like they do Twitter—much more frequent but somewhat less selective posting? What impacts would that have?