Guest post by Shane Barker.
Building a brand is more important than ever. It helps you create mindshare with buyers and establish what they can expect from you. Your brand is what differentiates you from your competitors.
A solid brand identity can help you get more people to trust your products and/or services. This will, in turn, help you drive more conversions and revenue. (Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?)
So, how can you boost your brand’s value?
Arguably the best channel is through social media. Roughly 2.5 billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media. This means that amplifying your presence on social media can help you get noticed easily and build a recognizable brand.
Here are five actionable strategies that can help you boost your brand’s value using social media amplification.