Guest post by Anastasia Belyh.
Your website’s design may actually be one of the major obstacles standing between your website traffic and the bottom of your sales funnel. It can make the difference in your conversion rates.
Your web design can significantly impact your brand image and credibility among new sales prospects.
To provide context, it takes website users less than a second to form an impression of your website, and 94% of the time, those impressions are determined by your website’s design.
To keep visitors engaged with your site content, your web design needs to be attractive and professional, with intuitive navigation. Per recent research, 38% of visitors will abandon an unattractive website.
It’s not just about aesthetics; your website should be designed to encourage visitors to take action.