Guest post by Mehdi Hussen.
Modern consumers are demanding. Beyond top-notch products, they expect quick customer service and tailored shopping experiences. A McKinsey report notes that 71% of customers expect brand personalization and 76% get frustrated if it’s not provided.
B2C brands (and B2B companies increasingly, as well) focus on personalizing their services to build recognition in a cutthroat market. A new consumer may try out your product at first on an impulse buy. But you need to create meaningful connections to retain their business.
Personalization can help. It boosts customer loyalty and ROI by:
- Customizing fulfilling experiences
- Making the journey memorable
- Showcasing your customer-centric values
- Generating trust among your audience