The Top #Nifty50 Women in Technology on Twitter for 2012

September 10, 2012

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media.

#Nifty50 Top Women in Technology on Twitter for 2012These women are executives, thought leaders, bloggers, authors and role models for younger women with an interest in technology. Not only leaders in their professional lives, nearly all these women use their social profiles to express their passions outside the workplace, which range from NASCAR, art, travel, billiards, wine and music to community service, politics and, of course, family.

Among the women profiled below, Emily Gonzales notes that “women in tech are doing really cool things,” while Padmasree Warrior is “passionate about helping women in tech.” True, and important, which is why this year’s #Nifty50 is focused on the technology field.

We’ve also expanded the focus of the #Nifty50 this year to include an element of social good—the #Nifty50 Kids project. Although the idea captured the imagination and interest of several brand-name organizations, the timeframe was just too tight this year to line up sponsorship. That will be our top focus for next year.

2013 #Nifty50 Women and Men of Twitter - LogosNext year, Cheryl and I tentatively plan to honor #Nifty50 Women and Men Writers, including bloggers, journalists, authors, and PR professionals.  As with this year, we will be asking our community to nominate their favorite leaders in this field.

This year, we’re pleased to honor 50 women (below) and 50 men (in an upcoming post on the Blue Focus Marketing Blog) who are among the top social media connectors and engagers in the technology world, representing technology vendors as well as related venture capital (VC), advisory and analyst firms. These are the leaders in the information and communications technology sector who truly “get” social media and social business.

We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012.

Stacey AceveroStacey Acevero
@sacevero

Stacey is flat-out awesome: Social Media Manager for Vocus/PRWeb as well as serving her country as a U.S. Air Force auxiliary 2nd Lieutenant and Mission Scanner. She’s a self-described “social media nerd” who loves “NASCAR, steak, rock music and XBOX360 .” ‘Nuff said.

Abby BaileyAbby Bailey
@AbbyBailey

Based in Minneapolis, Abby is Senior Manager Creative Services at Best Buy, and also Board President at FamilyWise, a non-profit organization that provides programs for families that encourage self-determination, self-sufficiency, and healthy family lifestyles.

Cindy BatesCindy Bates
@Cindy_Bates

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. SMB and Distribution. The 10-year Microsoft veteran is also a graduate of Harvard Business School.

Susan BeebeSusan Beebe
@susanbeebe

Austin, Texas-based Susan Beebe works in Corporate Communications – Social Media Management at Dell. Calling herself Dell’s “first listener,” Susan also welcomes the opportunity to “learn from others and develop things; including new projects, especially those that improve the world and deliver on the promise of ‘social good.’”

Valerie BiancoValerie Bianco
@valeriemichelle

Now a Business Information Analyst at The Mint Partnership, Valerie has an extensive background in the architecture and engineering industry. She currently lives in Newport Beach (been there), once worked for a pizza company (done that) and is a graduate of San Diego State University (love that town).

Meghan BiroMeghan Biro
@MeghanMBiro

As the CEO and Founder at TalentCulture Consulting Group, Meghan connects talent with technology companies as well as being an accomplished speaker and author. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time.

Linda BoffLinda Boff
@lindaboff

New York-based Linda Boff, Executive Director Global Digital Marketing at GE, is “passionate about all things digital, specifically new digital media and concepts that fuse design and technology.” She was named B2B Magazine’s 2012 Digital Marketer of Year.

Liz BonillaLiz Bonilla
@LizatDell

Senior Manager Social Media and Community at Dell, Liz is a strategic marketing professional with over 10 years of proven success who lives in Austin, Texas. And congrats on being a new mom!

Liz BrennerLiz Brenner
@lizbrenner

Living, working and tweeting out of West Chester, Pennsylvania, Liz is Senior Director, Talent Marketing at SAP. Her background includes stints in management consulting and the energy industry. Liz also writes the Lead With Intuition blog.

Sandy CarterSandy Carter
@sandy_carter

As the Vice President of Social Business and Collaboration Solutions Sales and Evangelism at IBM, Sandy Carter plays an integral role in driving the company’s Social Business initiative. Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0, and The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market. She also explores the many nuances of social marketing on her blog Social Media to Social Business. A self-described “social media evangelist,” Sandy’s work blogging and tweeting for IBM has led to 27 different awards, and is one of IBM’s top bloggers.

Blair ChristieBlair Christie
@BlairChristie

Blair is Senior Vice President and Chief Marketing Officer, Government Affairs at Cisco in Silicon Valley. Her integrated marketing and communications organization is responsible for positioning Cisco’s growth strategy and cultivating opportunities in new and existing markets through market and customer insight, corporate positioning, branding, and advertising.

Beth ComstockBeth Comstock
@bethcomstock

Another New Yorker, Beth leads GE’s growth efforts including sales, marketing and communications and innovation platforms. Prior to being named GE’s first Chief Marketing officer in more than 20 years, she held a succession of roles at GE, NBC (including President of Integrated Media at NBC Universal), CBS and Turner Broadcasting.

Carrie CorbinCarrie Corbin
@thealphafemme

Carrie Corbin leads the employment brand initiatives, recruitment marketing & media strategy as Associate Director – Strategic Staffing & Talent Attraction at AT&T. Carrie played a key role in launching the enterprise-wide integration of social & mobile recruiting, breaking some of the traditional boundaries of HR in the process. She has been named one of the top people to follow in Social Media Recruiting, and has been quoted in publications such as The New York Post & Workforce Today. Carrie is also active in community work, including work with tornado relief and local sports charities.

Colette CoteColette Cote
@ColetteCote

From Darien, Connecticut, Collete leads Corporate External Communications at Pitney Bowes Inc. as well as serving on the Board of Directors at Person-to-Person, Inc. Her varied background includes corporate roles (B2B and B2C), agencies, non-profits and startups. She’s a rock star on Twitter and also speaks French.

Lisa CramerLisa Cramer
@LisaJCramer

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. LeadLife  is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Lisa also recently authored a guest post here on web analytics and lead scoring.

Elyse DeVriesElyse DeVries
@Elyse_D

Chicago-based technology marketer Elyse DeVries most recently worked as Marketing Manager, Demand Generation at The SAVO Group, and prior to that did stints as Marketing Manager, Social Media at Alterian (owner of the former Techrigy SM2 social media monitoring product) and Marketing Specialist, ERP USA at Comarch. And she’s amazing.

April DunfordApril Dunford
@aprildunford

Based in Toronto, April is currently Vice President Marketing, Enterprise Products at telecom services provider Huawei. She previously worked in marketing roles at Nortel, DataMirror Corporation and IBM. A marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement.

Ale EspinosaAle Espinosa
@aespinosa

A graduate of the University of Puerto Rico, Ale now lives in Los Angeles and works as Senior. Director, Marketing, Communications & PR at EndPlay, Inc. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud. Ale is, in her words, a wine & art enthusiast at night, beach girl over the weekends, and music-lover every single second.

Laura FittonLaura Fitton
@Pistachio

Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value, has lectured at HBS and MIT-Sloan, and has been quoted in dozens of national publications including BusinessWeek, Forbes, Fortune, Newsweek and the Wall Street Journal.

Deb FreyDeb Frey
@DaVinciDeb

Deb is Vice President of the DaVinci Institute, a non-profit organization near Denver, Colorado, responsible for Member Relations, event planning and marketing director for the DaVinci Institute. She teaches one-on-one classes to small businesses on Twitter, and when she has “a few extra moments,” serves as a contributing editor to the Impact Lab, a DaVinci Institute blog billed as “a laboratory of the future human experience.”

Jeanette GibsonJeanette Gibson
@JeanetteG

Jeanette leads the Social & Digital Marketing team at Cisco. Our group is responsible for setting the strategy for the company’s global digital brand presence on cisco.com, social web sites and mobile. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows.

Emily GonzalesEmily Gonzales
@EmilysHere

Emily is Chief Technology Officer at Bookigee, an early-stage startup that builds online analytics and marketing applications for the Book Publishing Industry, in Miami. Her Twitter profile notes that “women in tech are doing really cool things” (which is why Cheryl and I chose to honor 50 of the top women in technology on Twitter here).

Christine HerronChristine Herron
@christine

Christine Herron is a Silicon Valley investor and entrepreneur. She is currently a Director with Intel Capital and a Venture Advisor at 500 Startups. Previously, Christine was a Principal with First Round Capital, an early-stage venture capital firm, where she worked with companies such as BillFloat, Double Verify, Get Satisfaction, Mint, and Xobni.

Alex HisakaAlex Hisaka
@alexhisaka

San Francisco-based Alex Hisaka is Growth Builder at Desk.com, part of the Salesforce.com family. She gains valuable insight about your audience through Search Engine Marketing (SEM) and social media marketing. She also rocks on Twitter and shares her thoughts on The Fresh and Only.

Ilene KaminskyIlene Kaminsky
@ilenealizah

Ilene is a “content creationist” whose background includes stints as Director of Marketing and Director of Strategic Development at IBM, Alliance Director at eGain Communications, and Managing Director at Lumina Consulting. She also writes the Techronicity blog.

Katie KeatingKatie Keating
@ThingsSheSaid

Based in Los Angeles, Katie is the social business manager for IBM Cloud Computing, which involves running the @IBMCloud Twitter handle and other social media venues for IBM Cloud, as well as overseeing a global team of IBM cloud community managers. Before joining IBM she worked with Fleishman-Hillard and the Dallas Museum of Art.

Margaret Anderson KelliherMargaret A. Kelliher
@MAKMinnesota

Margaret serves as president and CEO of The Minnesota High Tech Foundation, which provides leadership on science, technology, engineering and match (STEM) education in Minnesota and works with high-tech businesses in the state on talent pipeline issues. She’s also a former speaker of Minnesota state house of representatives and a Harvard grad.

Katrina KlierKatrina Klier
@KatrinaKlier

New York-based Katrina is the Senior Director / VP Worldwide Digital Marketing for Microsoft. In her role as Chief Digital Officer for the OEM division, she leads the digital brand and marketing functions worldwide, and has delivered strategy, plans and results for partner, B2B and B2C marketing. She’s a self-described fashionista and blogger.

Lisa LarterLisa Larter
@LisaLarter

Splitting time between Ottawa, Canada and Naples, Florida, Lisa is owner of Parlez Wireless as well as a sought-after social media strategist and speaker. Lisa was raised by a single mom in the small town of Haliburton, Ontario, Canada. Though a high school dropout, she became a self-taught sales guru and worked her way up the corporate ladder in sales for a Fortune 500 company before starting her own company.

Ann LewnesAnn Lewnes
@alewnes

As senior vice president of global marketing at Adobe in the San Francsico Bay area, Ann Lewnes is responsible for the company’s brand and integrated marketing efforts worldwide. Before joining Adobe in 2006, Ann was vice president of sales and marketing at Intel Corporation. In 2010, she was honored with a “Changing The Game” Award by the Advertising Women of New York (AWNY) and in 2011 Ann was named a “Woman of Influence” by the Silicon Valley Business Journal.

Monica Liming-HuMonica Liming-Hu
@MonicaLimingHu

With her background in International Management and Marketing at AT&T, Monica Liming-Hu has been a stalwart of the marketing world for the better part of the past two decades. More recently, she has focused a great deal of her attention on sustainability, whether in business or the environment—or both. Monica gives the credit for this shift toward developing a strong corporate conscience to her two daughters and their encouragement to “go green.” Outside of the active realm of social marketing, Monica writes fiction under two separate pen names, and often frequents writer’s conferences and workshops. Her thoughts on writing and the creative process can be found on her blog Positive Reverie.

Marissa MayerMarissa Mayer
@marissamayer

Marissa Mayer has come a long way from her childhood home in Wausau, Wisconsin. A Stanford grad with two degrees in computer science, Marissa is known for long tenure at Google, where she was the company’s first female engineer and later served in different VP roles.  She was recently named CEO of Yahoo!, making her the youngest CEO of a Fortune 500 company and one of just 20 female CEOs in that group. She’s actually the second woman from Wisconsin to lead Yahoo! as Carol Bartz was also a cheesehead. And Marissa announced in July that she is going to be a mom—congrats!

Kelly MeadeKelly Meade
@KellyMMeade

Kelly is a Public Cloud Solutions Rep at IBM in Dallas, responsible for IBM Cloud Services and Offerings in the Eastern U.S. Originally from Iowa, Kelly’s loves include her family, traveling and reality TV. You can check out her video profile on the IBM site here.

Erin Mulligan NelsonErin Mulligan Nelson
@erinclaire

Erin is the Chief Marketing Officer for Bazaarvoice, a brand engagement and social data integration platform, in Austin, Texas. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Her background also includes positions with Procter & Gamble, A.T. Kearney and PepsiCo.

Ory OkollohOry Okolloh
@kenyanpundit

Ory is Policy Manager Africa for Google in Nairobi, and co-founder of Mzalendo/Ushahidi. Ushahidi, which means “testimony” in Swahili, is building a platform that crowdsources crisis information, allowing anyone to submit crisis information through text messaging using a mobile phone, email or web form. She’s former editor of Global Voices and a graduate of Harvard Law School.

Paige ONeillPaige ONeill
@paige_oneill

Based in the San Francisco area, Paige is Vice President of Marketing at Aprimo, a fast-growing Saas marketing automation software company acquired by Teradata in January of 2011. Her responsibilities include communications, demand generation, web/seo/ppc, events, customer marketing and social media. She also blogs at Social Media Paige.

Lee Anne OrangeLee Anne Orange
@LeeAnne_Orange

Lee Anne has served as Special Projects Manager at AMT-The Association For Manufacturing Technology, in Washington DC, since 1999. For a year prior to that, in her own words, she “bounced around the association for a while. Started in Statistics Department and moved to Administration (HR) for 5 years. Then I was recruited to work in the Exhibitions Department. Been there ever since.”

Maria PergolinoMaria Pergolino
@InboundMarketer

Senior Director of Marketing at marketing automation software provider Marketo, Maria writes for several marketing blogs, and is a frequent contributor to Marketo’s award winning blog, Modern B2B Marketing. She’s a frequent presenter at industry conferences, author of guides to B2B social media and lead scoring, and a past judge of the Stevie, BMA B2 and B2BTOTY awards.

Janine PopickJanine Popick
@janinepopick

Janine is founder and CEO of VerticalResponse, a leading provider of email marketing, social media marketing & event marketing for small businesses based in the San Francisco area, and writes the popular email marketing blog. Before starting VerticalResponse in 2001, Janine worked with NBC Internet, XOOM.com and FileMaker.

Maria PoveromoMaria Poveromo
@mariapoveromo

Maria leads Adobe’s Global Marketing Social Media program and Center of Excellence. She established the organizational framework and strategic direction for social media activities across the company. With her team, Maria directs a cross-functional social media council to foster knowledge sharing across different groups. She’s passionate about her family, balancing work and home life and advancing the role of women the technology industry.

Kishau RogersKishau Rogers
@kishau

A technology innovator and engaging Twitterer based in Richmond, Virginia, Kishau Rogers the founder and President of Websmith Group, a company that provides web based software systems for healthcare and research organizations. She holds a Computer Science Degree from Virginia Commonwealth University, and her expertise includes software and database development, data analysis and computer modeling/simulation technology.

Kathy SacksKathy Sacks
@kathysacks

As VP Communications at Infusionsoft in Phoenix, Kathy leads a team dedicated to spread awareness of the company’s next-generation email marketing software. She is is responsible for defining and managing Infusionsoft’s communications strategies, including planning and execution, public affairs and media relations. She’s also the founding editor of bizSanDiego Magazine and ran her own PR firm from 2005 to 2008.

Gina TrapaniGina Trapani
@ginatrapani

San Diego-based Gina is the creator of ThinkUp, a social media insights engine, and Todo.txt apps, a text-based task manager. She hosts In Beta, a podcast about open source, web-based, mobile and social apps, and This Week in Google, a web show which covers the latest news about the cloud and Google. She’s also the founder of Lifehacker and author of four tech books, and blogs at Smarterware.

Ellen ValentineEllen Valentine
@EllenValentine

Ellen is Evangelist at digital marketing software developer Silverpop in Atlanta, where she writes and speaks about marketing including marketing automation and email marketing. She holds a computer science degree from Penn State University and her background includes positions with Evergreen Direct Marketing, Applied Software and CIO Partners of Atlanta.

Czarina WalkerCzarina Walker
@CzarinaWalker

Czarina is Founder and CEO at InfiniEDGE Software in Baton Rouge, Louisiana, a custom software developer of mobile apps and provider of UI design services and web development services for industry and government clients. Before founding InfiniEDGE, she served on the board of the Ascension Chamber of Commerce and worked with IBM and the Pennington Biomedical Research Center.

Angelina WardAngelina Ward
@angelinaward

Angelina is Director of Social Media and Content for LexisNexis in Atlanta. Her duties include establishing a social media framework and standards for revising company guidelines and policy, creating and lead training workshops for internal employees on strategic social media communications, and overseeing day-to-day operations of social media communications including LinkedIn, Twitter, Facebook, Google+ and YouTube.

Padmasree WarriorPadmasree Warrior
@Padmasree

As Chief Technology and Strategy Officer at Cisco, Padmasree helps define the company’s technology strategy and works closely with the senior executive team and Board of Directors to drive innovation across the company. She has more than a million followers on Twitter and as her bio notes, she is “passionate about helping women in tech.” Unquestionably nifty.

Courtney WileyCourtney Wiley
@wileyccoyote

Courtney is Director of Digital Marketing Strategy & Innovation at Oracle in Dallas. Her thought-leadership writing has been published in places like ChiefMarketer.com, MarketingProfs.com, IEEE.org, iMediaConnection.com, and eBizQ.com, and she speaks at national conferences. Courtney is also an SMU grad and mom of a Junior Olympian.

Bryony ZasmanBryony Zasman
@ZOOMcatalog_Bry

Bryony is co-founder and Vice President at ZOOMcatalog, a provider of B2B cloud catalog management and distribution for print catalog dependent industries, based in Denver. She holds a marketing degree from the University of Colorado.

Meryl ZdatnyMerryl Zdatny
@Zdatny

Merryl is the Senior Product Marketing Manager, Identity Solutions at Verizon Enterprise Solutions Group in New York. The objective of this group is to “give the right people access to the right information – where and when they need it.” Prior to Verizon, she worked in marketing roles at technology and art-related enterprises. She describes her educational background as “Marketing, Art History, Billiards at The University of Texas at Austin.” Interesting mix, but the degree in billiards is particularly impressive.

There you have it, the #Nifty50 Women of Twitter for 2012. As with last year, to keep it to 50, we had to leave off some deserving names and excellent nominations—it was a tough call. But next year will have a different focus and some of those names will no doubt resurface.

Watch next month for the top #Nifty50 Men in Technology on Twitter for 2012 on the Blue Focus Marketing Blog.

Post to Twitter

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

29 Responses

  1. It is fabulous to see so many wonderful women highlighted and to see that many of them help non-profits with their social media skills.


  2. Tom 

    Absolutely. It’s a remarkable group.


  3. @ColetteCote 

    Extremely honored and flattered to be included in this listing of wonderful women. Thank you, Tom. #Gratitude


  4. Tom 

    No worries Colette, it’s recognition well deserved. :-)

  5. Honored to be a part of this impressive list of #Nifty50 Women of Technology.

    Thank you Tom and Cheryl
    @monicaliminghu


  6. Tom 

    Wouldn’t think of leaving you off this list. :-)

  7. Wow . . . what can be said of such a great honor? To be listed among such influential and intelligent women is a huge accomplishment. I am humbled. THANK YOU for the inclusion.


  8. Tom 

    Courtney, the honor is most deserved. More than happy to include you!

  9. Can I brag about Stacey for a moment, Tom? She is indeed flat-out awesome. Six years she’s been with Vocus! Loyal, dedicated, smart as anything, we’re lucky to have her. Rock on Stacey Ace!


  10. Tom 

    Hi Frank, of all of that, I have no doubt. Happy to include her (again)!

  11. AmericanHealthJournal is seeking for content based partnerships with blog owners in the health niche. AmericanHealthJournal is a medical site containing a large library of high quality medicine videos. We are looking for professionals to submit guest articles to our website. Come contact us at our contact page on our website.

  12. this article is so stupid. why should i care what these women do or don’t do on twitter? twitter is a waste of time and a tool that is dumbing down our society. maybe they should stop twittering and do something more productive. twitter is terrible.


  13. Tom 

    Wow, how does one respond to this? I guess if you think that forming and building new relationships, acknowledging the accomplishments of others, and expanding one’s network of potential friends / business partners / clients / interesting acquaintances is a waste of time, then you’re right, this whole social media thing is indeed a waste of time.

    Oh well, hope you have a Merry Christmas anyway!


  14. Tracey 

    What an amazing list – and what inspiring women! Looking forward to annual lists showcasing more inspiring women! :)


  15. Tom 

    Thanks Tracey! Plans are in the works for the 2013 list, stay tuned…


  16. Tom 

    Yes! Nominations now open for the 2013 #Nifty50 Twitter awards!

Leave a Reply

-->