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Trends in 2020 to Improve Your Healthcare & Hospital Marketing
By David Gutierrez.
Everyone needs healthcare at some point in their life. With that guarantee, healthcare professionals might not see the need to put too much time and effort into their marketing campaigns.
Image credit: Hush Naidoo on Unsplash
If you’re reading this, you’re one of the smart ones who know that’s simply not true. While everyone needs healthcare, consumers have more choices than ever. Do a quick Google search for similar practices to yours, and you’ll see how true that is.
To get ahead, you need to be one of the first options that potential patients come across. Here’s a look at marketing trends that will define 2020, and beyond, within healthcare.
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How To Expand Your B2B Business Into E-Commerce [Infographic]
Guest post by Marty Acks.
Over the last 20 years, virtually every retailer (or at least, every surviving retailer) has realized it has to offer an e-commerce component to have any hope of success. The reason is simple: convenience is king.
Being able to browse through an entire inventory and place an order any time and from practically anywhere has become an entrenched expectation for consumers.
Most B2B vendors initially thought their world was different. Though it’s quickly becoming obvious that’s not the case—business buyers are, after all, just regular consumers who happen to be at work, buying stuff for their companies—many companies in this space are still not taking full advantage of the potential of selling online.
How Does Treating LinkedIn Like It Was Twitter Impact Results for B2B? [Research]
The top two social networks for B2B marketers, LinkedIn and Twitter, are different in several important ways. And marketers generally use them differently.
LinkedIn is more formal, more professional, more selective, and more about thought leadership and insights. Twitter is less formal, more wide-open, more newsy, and generally noisier.
Consequently, B2B marketers generally post more frequently on Twitter and share more third-party content.
But what if they changed that pattern? What if B2B marketers treated LinkedIn a bit more like they do Twitter—much more frequent but somewhat less selective posting? What impacts would that have?
A 10 Step Guide To Creating A Social Media Marketing Plan
Guest post by Marvellous Aham-adi.
There are almost 3.8 billion social media users in the world. With so many people—from every country, every age, and every profession—marketing professionals have ramped up their use of social media marketing over the past decade.
When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business. Yet too many marketers and brands go about social media marketing the wrong way. They assign it to junior employees, not understanding the brand impact. They run social media campaigns haphazardly, without any solid plan or strategy.
Fortunately, you don’t have to be one of “those” marketers, to make the same common mistakes that too many businesses still make while using social media.
Here’s a 10 step process to create a social media marketing plan that will produce measurable results.
[Read more…]
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