Revised June 28 2023
Revised May 26, 2020
Revised December 3, 2018
Revised August 28, 2017
While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Looking at the most significant social networks for the coming year, Upfluence contends that “Twitter remains a must-use for content distribution to boost visibility and drive follower growth in niche or specific communities,” and that while both B2C and B2B marketers extensively use the platform, its performance is slightly stronger on the B2B side.
That’s why, as reported here previously, 88% of B2B marketers in North America use Twitter for content distribution. The platform is popular not only with consumers, celebrities, and business professionals, but also critically with journalists and influencers.
Here are nearly three dozen tools that can help grow your following, increase engagement, monitor brand and keyword mentions, benchmark competitors, research accounts, analyze sentiment, schedule tweets, and more.
1) TwitterCounter
Google Review Count: 436
Astonishing as it is, the top Twitter tool ceased operations in November 2018.
2) Tweepi
Google Review Count: 432
Find and engage relevant followers while filtering out and unfollowing irrelevant, undesirable, and inactive users.
Sample review: “Grow and manage your following using Tweepi. This is my favorite tool for building our audience on Twitter.” — BuzzBlogger
Pricing: four levels from $11 to $25 per month
Showcase reviews: BuzzBlogger, Catherine Pham/SlideShare
3) Tweriod
Google Review Count: 420
Tweriod was a tool that nalyzee your tweets and your followers’ tweets to show you the best times to be active on Twitter. Sadly, it’s no longer active. The company last tweeted in March 2019.
Sample review: “You can work out the best tweeting times for your followers with Tweroid; this maximizes the exposure of your content. Tweroid can produce reports that reveals the best days and times to tweet based on your followers activity.” — Cent Muruganandam
Pricing: free
Showcase reviews: Buffer Social, BuzzBlogger, Cent Muruganandam, Social Media Explorer
4) Twitonomy
Google Review Count: 410
View analytics on any user’s tweets, retweets, replies, mentions, and hashtags; export Twitter activity; monitor interactions with your followers; batch add/remove people from your lists; see who’s not following you back; and track your follower growth over time.
Sample review: “Twitonomy has a variety of different methods of analysis: tweets and retweets, replies, mentions, hashtags, links, followers and people you are following, tweets per day of the week and per hours of the day.” — Comms Axis
Pricing: free, $19 per month, or $199 per year
Showcase reviews: BuzzBlogger, Catherine Pham/SlideShare, Comms Axis
5) twazzup
Google Review Count: 394
Another one bites the dust. This tool / company is no longer active. Twazzup provided real-time monitoring and analytics for Twitter.
Sample review: “Find the latest content on any topic. Identify the top influencers around that topic. And the top tweets by influencers (that include that specific hashtag).” — BuzzBlogger
Pricing: free
Showcase reviews: BuzzBlogger, ViralBlog
6) Followerwonk
Google Review Count: 370
Find relevant users to connect with, compare Twitter accounts to target new influencers, break out followers by location and other factors, monitor changes in your following, and determine what types of tweets work best for you.
Sample review: “As a Moz app solely for Twitter analytics, Follower Wonk helps you find, analyze and optimize your social-media efforts on this platform. You can get deeper information about your followers, where they are located, and when they tweet.” — Entrepreneur
Pricing: free, $29 or $79 per month
Showcase reviews: Buffer Social, Entrepreneur, MarketingLand, Perception System
7) TweetReach
Google Review Count: 370
And another one gone, another one gone, another one bites the dust. TweetReach became part of Union Metrics in 2016. Union Metrics was acquired by TrendKite in June 2018. That didn’t last long; TrendKite was acquired by PR and social media monitoring platform Cision in January 2019.
Sample review: “TweetReach gives you real time analytics on the total number of impressions your tweet receives after it has been retweeted, including how many users contributed to retweeting. The tool generates detailed reports not just about individual tweets, but also search terms, keywords, and hashtags.” — Inc.
Pricing: $99, $199, or $525 per month
Showcase reviews: BuzzBlogger, Inc., RazorSocial (Technology)
8) Twilert
Google Review Count: 313
This is becoming a dark trend. Twilert appears to have shut down in February 2023. It was a tool for monitoring conversations about your brand, a specific hashtag, keyword a URL using advanced search operators to narrow the results; maintaining history; scheduling alerts for selected events; and coordinating activities among team members.
Sample review: “Twilert is a simple but powerful tool that offers Twitter search alerts. Think of it as Google alerts for Twitter. You can get real-time alerts of Tweets containing search terms that you specify, as well as hashtags and brand mentions.” — PR Daily (Automate)
Pricing: $9, $19 or $97 per month, plus enterprise pricing by quote
Showcase reviews: PR Daily (Automate), RazorSocial (Technology)
9) TweetChat
Google Review Count: 290
Manage TweetChat rooms using hashtags, with buffering, ability to block users, share favorite tweets from the conversation, re-order tweets, and publish chats.
UPDATE: TweetChat is no more. It was acquired by SmartStream, which got acquired by oneQube, which no longer mentions SmartStream on its website. Crap happens.
Sample review: “Twitter chats can be a great way of finding new followers. Tweetchat is a useful tool for managing and monitor(ing) twitter chats.” — RazorSocial (Technology)
Pricing: free
Showcase reviews: RazorSocial (Technology)
10) RiteTag
Google Review Count: 290
Sample review: “Discover the best hashtags for increasing the reach of your content.” — BuzzBlogger
Pricing: free or $49 per year
Showcase reviews: BuzzBlogger
11) Twitter Analytics
Google Review Count: 281
View monthly stats for tweets, tweet impressions, top tweets, profile visits, mentions, and new followers.
Sample review: “Twitter now makes it extremely easy to monitor your progress with their analytics plattform…I particularly like the tweet activity view which will show you; impressions, engagement, link clicks, retweets and more.” — Blogging Wizard
Pricing: free
Showcase reviews: Blogging Wizard, RazorSocial (Analytics)
12) TweetDeck
Google Review Count: 268
Easily monitor, manage, and schedule tweets for muliple Twitter accounts.
Sample review: “This Twitter-management tool is perfect for social media managers who juggle multiple accounts. Use TweetDeck to oversee every aspect of all of your accounts on one screen. You can customize the display to show or hide specific columns.” — iMedia Connection
Pricing: free
Showcase reviews: Catherine Pham/SlideShare, Express Writers, iMedia Connection, PR Daily (Digital), Visually
13) ManageFlitter
Google Review Count: 259
Oh, the humanity. Manage Flitter was a tool to discover the best times to tweet, spot long-term trends in your activity and engagement, and find relevant new users to follow based on keywords and other attributes. Until January 2019, ManageFlitter provided a comprehensive follow and unfollow service. Twitter subsequently requested the removal of all follow and unfollow functionality. Some search functionality, and all scheduling functionality remained. The company shut down permanently in January 2022.
Sample review: “Effectively navigating through spam and fake accounts can take away from successfully networking on Twitter. Step in ManageFlitter: the tool helps manage your Twitter while growing quality followers. The list is sortable by influence, language, and whether or not users are following you back. The handy list is ideal for sorting out those that are listening to your tweets and those that aren’t.” — Social Media Today
Pricing: free, $12 or $49 per month
Showcase reviews: RazorSocial (Technology), Social Media Today
14) JustRetweet
Google Review Count: 257
And the world seems to disappear. JustRetweet was a social sharing platform that can help you get more Retweets, Facebook Likes and Google PlusOnes to your blog posts by allowing other members to promote your content using a credit system. The Internet seems to have no record of its fate.
Sample review: “Post your content 2-3 times on JustRetweet.com. Once per day. Or every other day. JustRetweet is basically a huge blogging alliance that works together to promote each other’s content. This is a super simple strategy for getting your first 20-30 retweets and Facebook likes.” — BuzzBlogger
Pricing: free
Showcase reviews: BuzzBlogger
15) Sentiment140
Google Review Count: 227
Discover the sentiment of a brand, product, or topic on Twitter.
Pricing: free
Showcase reviews: Comms Axis
16) MentionMapp
Google Review Count: 210
RIP as of September 2022. It was a tool to find interesting tweets and conversations, who’s mentioning whom, and connections between users.
Sample review: “See how any Twitter user is connected to others with MentionMapp, which makes all your connections visual and simple to understand and explore.” — Buffer Social
Pricing: free
Showcase reviews: Buffer Social
17) Foller.me
Google Review Count: 184
See stats about any Twitter user including join date and timezone; any user’s top topics, hashtags and mentions; replies and retweets; sentiment; and most active times.
Sample review: “Provides you with rich insights into any public Twitter profile, with near real-time data about topics, mentions, hashtags, followers, location and more.” — Comms Axis
Pricing: free
Showcase reviews: Comms Axis
18) TweetPsych
Google Review Count: 178
Google is really bad at “what happened to…” searches. TweetPsych disappeared sometime after September 2021. That’s all we know. TweetPsych created lists creates a psychological profile of any public Twitter account and compares it to the thousands stored in its database to identify traits that are used more or less frequently by that user.
Sample review: “TweetPsych uses two linguistic analysis algorithms to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets and works best on users who have posted more than 1000 updates.” — ViralBlog
Pricing: free
Showcase reviews: ViralBlog
19) Packrati.us
Google Review Count: 170
Formerly a simple, cool bookmarking service that automatically saved URLs from your tweets and retweets, Packrati is now dead—killed by Twitter’s own greed and stupidity: “Twitter has announced the end of the streaming APIs the rat uses. A rewrite, using new premium APIs would be necessary. This little side project has always been a financial drain. I’ve been happy to cover the cast, but can’t justify significantly more cost.”
20) Favstar
Google Review Count: 170
Formerly an inexpensive way to discover popular tweets based on “likes,” search for popular tweets across topics, and find interesting new people to follow, Favstar is now defunct, another tool killed by Twitter’s API change. The website now says the product may be revived on Mastodon.
21) Narrow
Google Review Count: 170
Narrow seems to have vanished around November 2019. The company’s URL is now an online casino site (ugh.) This was a tool to identify your target audience and attract relevant users to your profile based on keyword, hashtags, and/or location; track performance of your keywords; and manage multiple Twitter accounts.
Sample review: “Narrow is designed to help you quickly build a targeted Twitter following by making it as easy as possible for you to interact with relevant audiences. ” — Marketing Insider Group (Arsenal)
Pricing: $19, $49, or $99 per month
Showcase reviews: Express Writers, Marketing Insider Group (Arsenal), Marketing Insider Group (Startup)
22) Social Quant
Google Review Count: 166
Yet another tool killed off by Twitter’s API change. Social Quant was an effective tool for growing your Twitter following, but ceased functioning in April 2018 as detailed in this post from our friends at Agorapulse.
23) Retweet Rank
Google Review Count: 163
Get analytics to track your daily reach, retweets, and followers; monitor brand mentions, topics, keywords, and hashtags; view insights and stats for competitors; run contests on Twitter; connect with influencers and monitor brand sentiment; and report on results.
Sample review: “Retweetrank measures and tracks retweets. Simply enter the username in the search bar to see how they rank. It will then look up recent retweets, number of followers, friends and lists, compare these numbers with other users’ and then assign that username a rank.” — Comms Axis
Pricing: free, $9, $49, or $99 per month
Showcase reviews: Comms Axis
24) Twitter Advanced Search
Google Review Count: 160
Find people and tweets based on keywords, hashtags, boolean strings, locations, dates, and other criteria.
Sample review: “Advanced Twitter Search is an…effective feature of Twitter. Twitter is one of the best places to search out content ideas that actually audience wants to see. One of the (best ways to use Advanced Search is find tweets containing) only questions.” — Perception System
Pricing: free
Showcase reviews: Perception System
25) Tall Tweets
Google Review Count: 141
Tall Tweets helps you write tweets longer than 140 characters, by optionally converting your text either to a series of tweets (a tweetstorm) or into an image.
Pricing: free
Showcase reviews: Siasat
26) Tweet Full
Google Review Count: 140
Sample review: “Tweets only last 24 minutes and you need 24 hours of content flowing from your Twitter account. Tweetfull lets you select keywords and hashtags and it will retweet popular content based on sentiment analysis. This helps to keep your Twitter account engaged and always flowing with content.” — TNW News
Pricing: four levels from $15 to $100 per month
Showcase reviews: TNW News
27) Tweet Binder
Google Review Count: 123
Analyze, classify, report and share your terms or hashtags on Twitter. Captures historical tweets on any topic then arranges those tweets into “binders” in which you can compare statistics between these binders, show the content of a particular binder in a tweet wall, curate the content inside a widget on your website.
Sample review: “If you want to get more data out of Twitter, Tweet Binder is incredible…(reports let) you dive into who has contributed and can show you specific tweets. You can also use Tweet Binder to give you reports on specific Twitter profiles.” — Blogging Wizard
Pricing: three levels from $156 to $323 per month
Showcase reviews: Blogging Wizard
28) MyTopTweet
Google Review Count: 114
Yet another dead tool…
29) SavePublishing
Google Review Count: 90
…and one more dead Twitter tool.
30) Circular
Google Review Count: 90
This will shock you, but—yes, it’s another dead Twitter tool. Circular was an open source Buffer app providing the ability to stock up tweets, choose a schedule, and have them shared automatically through the day. The website now recruits developers for European tech companies.
Sample review: “If all you need to do is schedule your tweets, Circular is definitely one of the best free ways to do that.” — BuzzBlogger
Pricing: free
Showcase reviews: BuzzBlogger
31) TweetGuru
Google Review Count: 90
TweetGuru was a simple free tool that enables you to send a direct message to multiple Twitter users at once. Now it’s…just one more dead Twitter tool.
Sample review: “Would you like to direct message a group of people on Twitter? Tweetguru to the rescue. Your fans might not see your news on Facebook…but if you can get their permission to send occasional notices via Twitter DM, you can make sure that your cheerleaders are well-armed to lead your cheering.” — SmallBusinessNewz
Pricing: free
Showcase reviews: SmallBusinessNewz
32) Latest.is
Google Review Count: N/A
Automatically collects and displays current, popular links posted “by a bunch of the most interesting people on Twitter.”
Sample review: “It’s not breaking news. It’s not nonsense hashtags. Latest.is is an automatically generated list of interesting links on Twitter, surfaced through an algorithm.” — Buffer Social
Pricing: free
Showcase reviews: Buffer Social
More Tools
Hashtagify.me
Google Review Count: 309
Enter any hashtag and see the top 10 most closely related hashtags, along with the popularity score for each, the top influencers for that hashtag, and a “wall” of recent tweets on that topic. With paid accounts, track usage patterns for hashtags and hashtag use on Instagram as well.
Pricing: free or $10/$59/$299 per month
TweetScraper
Google Review Count: 57
Pricing: $49/$99/$249 per month
Tweeple Search
Google Review Count: 34
Search Twitter profiles and bios for any keyword, phrase, or hashtag to build lists of Twitter accounts and influencers by topic. Analyze any account for basic stats, activity level, and follower growth rate. Instantly compare any two Twitter accounts side by side on follower count, number of lists they are on, activity level, and more.
Pricing: free or $10/$25 per month
Hypergrowth
Google Review Count: 3
More like Hyperfail. Now defunct, this was a tool to help grow your Twitter following without spammy “buy fake followers” nonsense. With Hypergrowth, you defined characteristics of the audience you want to attract. They combined people and technology to follow relevant people and favorite content, bringing more followers to your product, service or brand.
Pricing: $29/$59/$159 per month based on number of Twitter accounts tracked
SocialArcher
Google Review Count: N/A
And finally, to stick the landing, yet one more dead Twitter tool. SocialArcher was a free tool designed to help you automate tweeting of your website’s content using a simple set-and-forget system to boost your social media presence; automatically grow your Twitter following based on keywords; and get followers from your competitors, (again) automatically.
Pricing: free
Showcase Reviews
Anders Orsander
Blogging Wizard
Buffer Social
BuzzBlogger
Catherine Pham/SlideShare
Cent Muruganandam
Comms Axis
Entrepreneur
Express Writers
iMedia Connection
Inc.
Marketing Insider Group (Arsenal)
Marketing Insider Group (Startup)
MarketingLand
Perception System
PR Daily (Digital)
PR Daily (Automate)
RazorSocial (Analytics)
RazorSocial (Technology)
Rebekah Radice
Siasat
SmallBusinessNewz
Social Media Explorer
Social Media Today
TNW News
ViralBlog
Visually
This was the 22nd post in the Best Online Business Tools series.
#1: Best Online Business Tools Series Kicks Off Today
#2: The 12 Best Competitive Intelligence and Benchmarking Tools
#3: The Nine Best Facebook Marketing Tools
#4: The 14 Best Content Planning and Research Tools
#5: The 23 Best Content Ideation Tools
#6: The 24 Best Online Writing Tools and Apps
#7: The Six Best Google+ Marketing Tools
#8: The Four Best Online Education Tools For Business Pros
#9: The 14 Best Marketing Automation Tools
#10: The 17 Best Keyword Research Tools for SEO and SEM
#11: The Seven Best File Sharing Tools
#12: The Five Best Infographic Creation Tools and Services
#13: The 28 Best Influencer Marketing Tools
#14: The Five Best Pinterest and Instagram Marketing Tools
#15: The 24 Best Visual Content Creation Tools
#16: The Six Best Online HR, Payroll, and Employee Scheduling Tools
#17: The 20 Best SEO Rank Tracker Tools
#18: The Six Best Screen Capture Tools
#19: The 15 Best Special-Purpose SEO Tools
#20: The Four Best Online Survey Tools
#21: The 26 Best All-in-One SEO Tool Suites
#22: The 32 Best Twitter Marketing Tools