Guest post by Rahul Varshneya.
According to a Content Marketing Institute survey, 93% of B2B marketers use email to deliver content. However, 55% of content marketing teams are small and often have just one person creating content for an entire organization.
While business executives are aware of the power of email marketing, their interest does not always translate into sufficient investment to support a profitable strategy.
Without a solid lead generation strategy, companies don’t have enough raw leads to convert into sales opportunities to meet revenue and growth objectives. Therefore, fixing the conversion problem requires first fixing the lead generation problem.