Guest post by Mathew Jade.
Self-publishing isn’t just for seasonal authors. When you create eBooks, you’re using one of the most efficient and productive formats for content marketing. You’re missing a great tactic for converting website visitors to leads if you’re not using ebooks to market your brand, products, or services.
Smartphone and tablet users have increased their use of eReaders in the last five years. The eBook industry now brings an astonishing $8.69 billion and it is still ballooning.
Given the potential return, you may be wondering:
- Why isn’t every business creating eBooks?
- Is it really worth the effort?
- How can eBooks help my business?
To answer those questions (and more), here are seven benefits of publishing an eBook (or more than one) for your business. eBooks can help you…