Guest post by Natasha Lane.
Repurposing content is a great way to leverage a resource that you’ve already invested in to reach new audiences and improve your organic visibility in search. When you consider the amount you need to spend to hire a content writer, it becomes clear that repurposing something you’ve already created can be the most cost-effective route to take.
Here are five ways to get content repurposing right.
Branch out to a New Promotion Channel
The first way you can capitalize on the benefits of repurposing content is to build up access to a new promotion channel.
For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on:
- YouTube via video
- a podcasting hub like Spotify or Apple Music by turning it into audio
- social media channels as snippet-sized bites of information