The world of digital marketing shapeshifts every year. Just when you think you’ve got a solid foothold, trends change. On this rocky terrain, how can you grow your business and generate sales instead of falling into some shadowy corner of the internet?
Your single best defense against the competition is unique branding. In exploring the top five digital marketing trends for 2020, remember that branding is the springboard for each of these strategies. Building an identifiable, memorable brand will elevate your marketing efforts; just look at Nike or Starbucks. Do they have the best product in the world? That’s subjective.
Yet both these companies have unmistakable branding and customers are fiercely loyal because of it. To build a recognizable brand, you have to leave old marketing strategies in the past. In other words, you have to do more than simply rely on a website to grow your business in 2020.