Guest post by Victor Blasco.
Every romantic relationship expert knows that the early stages are like thin ice. Demand too much attention too early, or get too anxious about commitment, and it may break.
The best way to establish long-term connections is by generating organic interest and letting others engage on their own time and terms. If you are wondering what all this has to do with effective digital marketing, the answer is: quite a bit!
Potential leads are constantly being bombarded by pop-ups and ads, fostering resistance and even resentment. Most prospects now ignore these intrusive ads, or even grow to dislike the brands that harass them for attention.
All in all, outbound marketing is not what it once was. Obnoxious, in-your-face ads have lost effectiveness to less-invasive approaches.