Guest post by Gaurav Sharma.
With more than four million new blog posts published every day, it’s no longer enough to simply churn out 500 or even 3000 words and click “publish.” But interactive content can help your marketing campaigns and your brand stand out.
Using interactive content for your marketing campaigns gets audiences involved rather than simply reading passively through your content.
According to a recent study, 81% of B2B marketers said interactive content grabs attention better than static content, and generates 2X more conversions than passive content.
But how can you effectively use interactive content for your marketing campaigns? Check out the use cases below. But first, here’s a look at some different types of interactive content you can leverage.