Guest post by Nadica Metuleva.
JTBD refers to “Jobs-to-be-done,” a useful framework that helps you understand the needs and demands of your customers. If done right, not only will this give you better comprehension of your market, but also define the data you’ll need to collect to help you improve your services and products and tweak your future strategies.
That’s because pre-built templates exist to make your life easier. Before looking at the tools, here’s why you need JTBD to begin with.
About the JTBD Framework
JTBD or the Jobs-to-be-done framework is used to unlock a better, more accurate understanding of prospects’ and customers’ needs and attitudes. Such knowledge is crucial for marketing and innovation in any business and sector.