I rarely write book reviews anymore. And I’ll bet you rarely read them. But this one will be brief, and worthwhile for both of us. Promise.
Smart Brevity: The Power of Saying More with Less by Jim VandeHei, Mike Allen, and Roy Schwartz is a must-read for communicators generally, and writers specifically. It’s worth a review. Plus, this gives me an opportunity to try writing in Smart Brevity style.
Smart Brevity Count:
762 Words | 3 Minutes
The Big Picture
Most of us write the wrong way. It’s not our fault. We’re victims of bad incentives, such as:
- Professors who ask us to write 10-page papers (when two pages would do).
- Publications that pay contributors by the word.
- SEO articles that say you need 1,500 to 3,000 words on a page to rank.
But what most communicators ultimately want is simply to be effective. Writers want to be read. Speakers want to be listened to.
There is a better way, and Smart Brevity provides the guide. [Read more…]