Guest post by Cassy Hathaway.
In the digital economy, few things are as valued as quick and sustained business growth. Whether you sell products or services, your business needs to show continuous growth in order to attract investors, new customers and new employees.
Of course, that’s easier said than done. Growing a business requires financial investments, hard work, business savvy, creativity, and a little luck.
An online business has lots of moving parts to manage. Keeping the website up and running, marketing to your target audience, maintaining a healthy level of customer satisfaction, making employees happy, complying with taxes and regulations—these are all part of day-to-day life as a digital entrepreneur.
As such, it’s easy to lose sight of the most important aspect of your role in the company: growing the enterprise.