charitable corporate giving Archives - B2B Marketing Blog

As 2022 comes to a close, here’s a quick look back at the top 10 most-read posts published on the Webbiquity blog this year.

It’s interesting that no single topic stood out among the top posts from the past 12 months. Subjects covered ranged from SEO and marketing performance to event marketing, remote work, branding, and the Metaverse.

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A few noteworthy posts that surprisingly didn’t quite make this list include Eight Fascinating Facts About B2B Social Media Marketing for 2023, IT Budgets and Tech Purchasing Trends for 2023, Five Changes That Would Vastly Improve Twitter (Musk or No Musk), and How B2B Content Marketing Has Changed and What To Do Next. Go figure.

With that, here are the top 10 posts. Drumroll please…

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Guest post by Dylan Berger.

Does your company engage in charitable giving? Being a charitable B2B company can benefit your brand, your customers, partners, and most importantly, your community. Local businesses have a better grasp of the needs of people in their area than larger nonprofits.

How B2B companies can give back to local communities

Image credit: cottonbro from Pexels

Whether this is your first time giving or you’ve already made a difference, there are several ways to engage in charitable giving. First, it’s essential to understand why it’s necessary for B2B businesses to give back. By understanding the purpose of corporate giving, you can build a desire to impact the surrounding community or world positively.

The Benefits of Corporate Giving

The trend for giving among B2C is nothing new, but for B2B companies, it’s growing. For many marketing leaders and professionals, giving back is the right thing to do. However, there’s nothing wrong with looking at how philanthropy grows your brand image.

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The Top 10 Posts on Webbiquity for 2022

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