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Seven Ways to Effectively Use Data Visualization in Your Next Web Design

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Guest post by Eleanor Hecks.

Images are powerful tools in your web design arsenal. They draw users in and make complex data easier to understand. Knowing when and how to use them in your projects isn’t as clear-cut, though.

How to create dynamic data visualizations

Image credit: Visme (post sponsor)

Around 59% of the world’s population uses the internet. As a business owner, one of your best tools for reaching new leads is your website. Obviously, you want to stand out from competitors and create the best customer experience (CX) possible.

You likely already understand how to write an effective call to action (CTA) and lay out elements on the page. There are numerous ways to use visualizations and enhance what you already have.

Here are seven ideas for how to incorporate data through pictures, along with a few examples of sites doing it well.
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Conversational AI: Simplifying Customer Experience in the Digital Age

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Guest post by Kavya Hemachander.

“Ok Google, find coffee shops near me.”

Getting answers has become simpler and faster. Say goodbye to commands and codes; natural language is all you need to communicate with an artificial intelligence (AI) device. Powered by conversational AI, this component of digital transformation technology is creating breathtaking changes and redefining the customer interaction journey.

Conversational intelligence simplifies customer experienceThe number of people choosing speech-based assistants is growing because of the latter’s highly personalized behavior. In fact, because this technology is making such a mark in the industry, many enterprises are acquiring AI startups to remain relevant, while delivering superior customer experiences.

Why opt for Conversational AI?

Customers today are smarter and have less tolerance for generic messages. Thanks to the advent of AI technology, smarter machines are leading to smarter conversations. They can collect feedback in ways that don’t damage the customer experience.

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Database Marketing: Five Important Things to Know

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Guest post by Nick Rojas.

A form of direct marketing, database marketing uses business and consumer databases to generate targeted recipient lists. Through various enterprise data sources and marketing technology tools, this practice leverages consumer and business user data to deliver relevant, effective, and personalized messages to both existing and potential customers/clients.

Database marketing for customer segmentationWhat distinguishes database from direct marketing is the awareness to the analysis of data. Emphasizing the use of statistical techniques, database marketing aims to develop models of customer behavior. This is then used to select the recipient list for communications.

As a result, database marketing tends to put a heavy reliance on data warehouses to incorporate insights from a greater variety and amount of data.

Database Marketing Types

There are two general types of database marketing: business and consumer. The main difference, obviously, is their target group; business data and consumer data. But the format, frequency, and focus of messages also differ between business and consumer audiences.
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