Guest post by Ryan Farquharson.
Attracting attendees is a tough job for event professionals. Between juggling exhibitions equipment for hire, selecting and working with the venue, managing stakeholders, and sponsor prospecting, a lot that goes into putting an event in order.
But beyond that, it is essential to pay attention to event engagement—more specifically, attendee engagement. If your audience is not engaged, chances are they will leave unsatisfied and unimpressed, and probably won’t ever want to come back for any future event.
So how do you improve attendee engagement at events? Here are eight best practices to help you keep your event guests focused, enthusiastic, and engaged with your event activities and people.